1. Google Search Console
This is the most fundamental and essential free SEO tool, and it’s powered by Google’s own AI and machine learning algorithms. Think of this as a report card from Google. Every time someone uses Google to search for something, Google looks at all the websites, then sends you a note to say, “Hey, a bunch of people searched for ‘this service,’ and your business came up! But they didn’t click on it because your website wasn’t very clear.” It tells you: If there are any problems with your website, like a broken or confusing path, what words people typed to find you, and how healthy your website is.
2. SEOptimer
SEOptimer provides a free, instant SEO audit for any website.You just enter a URL, and it provides a comprehensive report on your site’s on-page and technical SEO. It scores your site and identifies issues with meta tags, headings, content quality, and mobile usability, giving you a clear roadmap for on-page optimization.
3. PageSpeed Insights
This tool from Google uses AI to analyze your website’s performance. This tool analyzes your site’s loading speed on both desktop and mobile and provides a list of actionable, AI-driven suggestions on how to improve its performance, from optimizing images to minifying code
4. Ubersuggest
Ubersuggest, by Neil Patel, provides a good range of SEO tools for free. The free plan gives you a daily limit of keyword searches and an overall SEO analyzer for your website. It can suggest new content ideas, help you track your rankings, and provide a backlink report, giving you a quick overview of your SEO landscape.
5. Semrush
Semrush is a comprehensive SEO suite, and its free plan offers valuable AI-powered features. You get limited access to its powerful keyword research tools, competitive analysis, and site audit features. You can get a daily quota of queries to check on keyword volume, difficulty, and get a quick health check of your website.