At Big Wits Studios (Big Wits Limited), we believe privacy is a fundamental right, regardless of where you live. When you connect with us, we understand you are trusting us to handle your personal information appropriately. That is why we are committed to transparency about how we collect, use, and share that information.
Big Wits Limited collects and uses personal information for various reasons. When we do so, we will use it in accordance with applicable laws.
Some jurisdictions, including the European Economic Area (“EEA”), the United Kingdom (“UK”), and Switzerland, require a legal basis—a reason why Big Wits Limited is legally allowed to collect and use your personal information.
Below, we describe (1) in what instances we collect your information, (2) the categories of information we collect in those instances, (3) our purposes for collection, and (4) the legal bases for collection. If we need to collect other personal information from you, we will explain which information we need and why at the time we collect it.
Sometimes, we may ask you to provide personal information voluntarily: for example, we may ask you to provide your contact details to create an account with us, to subscribe to marketing communications from us, and/or to submit inquiries to us. In some cases, we combine the information you provide.
When you request information from us. When you fill out a contact form or otherwise contact us to express interest in obtaining information about Big Wits or our services, we may ask you to provide us with your contact information such as name, business email, telephone number, company name, job level, functional role, and address.
If you are our customer or prospective customer. If you are a representative of a company that has (or is exploring) a business relationship with Big Wits, we collect your business contact information including your name, business email, telephone number, and company name. If you contact Big Wits for support related to your organization’s use of our products, services, or events, we will also collect information about the reason for your inquiry and any other information you choose to provide to us.
Communicate with you and fulfill your request for information or support
Provide you with information about our products (including telemarketing calls and marketing emails, in accordance with your marketing preferences)
If you are our supplier. If you are a representative of a company that provides Big Wits with products or services, we collect your business contact information including your name, business email, telephone number, and company name.
If you are an end user of a Big Wits-owned account. Typically, when you use a Big Wits product through your employer or another Big Wits customer, your account is controlled and owned by that organization. In some circumstances, you may register for an account directly with Big Wits rather than through your organization—for example, if you register for an account to access Big Wits Community. In those cases, we collect the account registration information you give us (for example, your name and email) and your profile information (for example, your company name). In some cases, you may have the option to personalize your account with additional information such as a photo, a social media profile, or other personal information. For services that require it, we also will collect authentication information, such as mobile number, email address, or other unique verification identifiers. If you sign up for a Big Wits training or learning course covered by this Privacy Statement, we will collect the account registration information, as well as enrollment and attendance information (including when your registration is paid for by a Big Wits customer or partner).
If you register for events and webinars. When you register for an event or webinar, we may ask you to provide us with your contact information such as your name, business email, telephone number, and company name; your health and safety information such as your emergency contact and your dietary preferences; and your billing information such as your billing name, billing address, and credit card number. If you use a Big Wits event-related mobile application, we may also collect additional information from your device, such as your photos, contacts, or geolocation data, in accordance with your device’s privacy settings.
Provide you with information about our products (including telemarketing calls and marketing emails, in accordance with your marketing preferences)
If you participate in research with us or otherwise provide us with feedback. When you participate in or register for a Big Wits study, survey, panel, or panel pool, or voluntarily submit certain information to us such as providing Big Wits with feedback about our products and services, we may ask for certain biographical or demographic information, such as your name, email address, contact information, time zone, location, company, employment status, tenure, role, job information, gender, age group, and other information relevant to the study. For certain studies, we may also take photos, videos, or audio recordings (with your permission and in accordance with applicable laws).
If you participate in a sales call, online meeting or product demo with Big Wits. We may record sales phone calls and online meetings (including audio and video content where applicable) for training, quality assurance, and administration purposes. This includes analyzing the content of such calls and online meetings using AI-powered tools to gain better insights into our interactions with our customers and prospects. We will always notify you before a call will be recorded and will obtain your consent where required by law. We also collect information about your interaction with product demos (such as demos you access, share, and view with others) to understand your product interests and provide you with more relevant information.
Maintain high-quality sales calls, demos and engagements with prospects and customers
We also collect information about you from other sources including third parties, individuals at your organization, or publicly available sources. We may combine this information with personal information provided by you. Specifically, we collect personal information from the following other sources:
From third-party sources. Big Wits may collect business contact information about you from other sources including Big Wits partners, co-sponsors of events attended by Big Wits, third parties from whom we have purchased business contact information, and from publicly accessible websites, such as your company’s website, professional network services, or press releases. Business contact information may include: first name, last name, business email, telephone number, company name, job level, functional role, business street address, and online identifier, as well as previous employers and roles. The way in which these third parties collect personal information is detailed in their own privacy policies, available on their websites.
We may share or make accessible your personal information to third parties as follows:
Affiliates. We may disclose any of the categories of personal information described above to our where necessary to fulfill a request you have submitted or for customer support, marketing, technical operations, event registration, and account management purposes.
Service providers. We may disclose the categories of personal information described above to third-party service providers or vendors contracted to provide services on our behalf (for example, IT and hosting, data analytics, event services, customer support, call recording, chatbot technology, data enrichment, email fulfillment, and payment services). These third-party service providers may use personal information we provide to them only as instructed by us.
Event Sponsors. When you participate in webinars, events, and other activities where we collaborate with third parties, we may disclose the information described under “if you register for events and webinars” above, such as your contact information and interests in these offerings or services to these approved third parties to communicate with you.
Partners. We may share your personal information with certain partners that offer supplementary services to those provided by us, such as partners that resell our services, to the extent you consent to such sharing (where required by applicable law) or direct us to intentionally interact with such third parties.
Your organization. Where your organization is a customer or potential customer, we may disclose your personal information to relevant people within your organization. For example, we may share a list of individuals attending an event, information about, or inquiries from end users that should be addressed directly by the organization rather than us.
Advertising. When you visit our website, we may enable third parties to use cookies and other trackers to show you ads on third-party websites that are more relevant to you. Under some data protection laws, our disclosure of this information to third parties through cookies and other trackers for targeted advertising may be considered a “sale” or “share” of personal information. We do not have actual knowledge that it “sells” or “shares” the personal information of individuals under 16 years of age.
Additional disclosures: We may disclose data if we have a good-faith belief that such action is necessary to (a) conform to legal requirements or comply with legal processes; (b) protect and defend our rights or property; (c) enforce our website Terms and Conditions; and/or (d) act to protect the interests of our customers, users, or others. If we go through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of our assets, your personal information may be among the assets transferred, provided that we inform the actual or potential buyer (or its agents and advisors) that it must use your personal information only for the purposes disclosed in this Privacy Statement. We may also ask for your consent to disclose your information to other unaffiliated third parties that are not described elsewhere in this statement.
We use technical and organizational measures that provide a level of security appropriate to the nature of the personal information and the risks that are presented by processing your personal information. However, the security of information transmitted through the internet can never be guaranteed. You are responsible for maintaining the security of your password or other forms of authentication involved in accessing password-protected or secured resources.
We retain your personal information for as long as we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax, or accounting requirements).
The criteria used to determine appropriate retention periods for personal information include:
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
If you reside in the EEA, the UK, or Switzerland, Big Wits Limited in Wales is the controller for your personal information. You may also contact us hello@bwstudios.co.uk
This Privacy Statement may be amended or revised from time to time at the discretion of Big Wits. Changes to this Privacy Statement will be posted on the website and links to the Privacy Statement will indicate that the statement has been changed or updated. If we propose to make any material changes, we will provide notice on this page prior to the change becoming effective. We encourage you to periodically review this Privacy Statement for the latest information on our privacy practices.
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Big Wits Limited
44 Dean Street, Newport, NP197FB
Company No. 15999161
