The homepage is your website’s front door. It’s the first thing most people see, and it has to make a great impression fast. A mistake here can cause visitors to click away in seconds. You should definitely avoid these mistakes.
1. A Confusing Headline
The headline is the most important piece of text on your homepage. It should instantly tell visitors who you are, what you do, and who you do it for.
The Mistake: Your headline is either too clever, too generic, or simply missing. Phrases like “Your Future Awaits” or “We Do It All” don’t tell me what your business is about or why I should care. If a visitor has to read three paragraphs to figure out what you sell, you’ve already lost them.
Write a clear, concise headline that gets straight to the point. A good formula is: “We help [your ideal customer] do [your service] so they can [achieve a positive result].” For example, “We help busy entrepreneurs build beautiful websites so they can attract more clients and grow their business.”
2. A Hidden Call to Action (CTA)
Once a visitor understands what you offer, you need to tell them what to do next. This is where your call to action comes in. It’s the button or link that guides them to the next step, whether that’s “Buy Now,” “Contact Us,” or “Get a Free Quote.”
If the button blends in with the background, or you have five different buttons all competing for attention, visitors won’t know where to click. Use a single, prominent CTA on your homepage. Make it a different color from the rest of your site so it stands out.
3. Too Much Text
Your homepage isn’t a book. People who visit your website are in a hurry; they want to scan for information, not read a novel. A wall of text is overwhelming and will send visitors running for the back button.
Break up your content into small, digestible chunks. Use bolded text to highlight key points, and use bullet points or numbered lists to make information easy to scan.
4. Poor Quality Images
Your website’s visuals are just as important as the words. Low-quality images can make your business look unprofessional, outdated, or untrustworthy.
Invest in high-quality, professional images that are relevant to your business. Use images of your products, your team, or your customers to build trust and authenticity. Always make sure your images are optimized for the web so they don’t slow down your page loading time.
5. Ignoring Mobile Users
More than half of all website traffic comes from mobile devices. If your homepage looks messy or is hard to navigate on a phone, you’re losing a huge portion of your potential audience.
When you’re building or redesigning your website, always check it on a mobile device. Ensure that buttons are large enough to tap, text is easy to read, and the layout looks clean and professional.