Having a beautiful website in 2025 isn’t enough. You need to make sure it’s working for you, and that means getting it in front of the people who are looking for your services. This is where Search Engine Optimization (SEO) comes in.
Here are five simple SEO tips you can start using today.
1. Optimize Your Google Business Profile
This is arguably the most important step for any local business. Your Google Business Profile is a free tool that lets you manage how your business appears on Google Search and Maps.
Make sure your business name, address, phone number (NAP), and website are exactly the same everywhere. Inconsistencies can confuse Google. Upload high-quality pictures of your work, your team, and your premises. Ask happy customers to leave you a review on Google. Responding to both positive and negative reviews shows you value customer feedback. Create regular posts on your profile about new projects, special offers, or company news. This keeps your profile active and sends a signal to Google that your business is open and thriving.
2. Research and Use Keywords
Keywords are the words and phrases people type into Google to find what they’re looking for. Using the right ones on your website is crucial.
Think Like a Customer: What would your ideal client search for to find your business? For example, instead of just “cleaning services,” they might search for “cleaners in Cardiff” or “move out cleaning in Newport”. Weave these keywords into your website’s content, including your page titles, headings, and paragraphs. The goal is to make it sound natural, not forced. Make sure to include location-specific terms like “Cleaning Wales,” “Affordable cleaners Newport,” or “South Wales cleaners.”
3. Create Quality Content
Google’s top priority is to provide users with the most helpful and relevant information. By creating valuable content, you’re not only helping your audience but also showing Google that you are an authority in your field.
Start a Blog: A blog is a fantastic way to create content. Write about topics your customers care about. Think about the common questions you get from clients. Turn those questions into blog posts or FAQ pages.
4. Improve Your Website’s Speed
No one likes a slow website. If your site takes too long to load, visitors will leave, and Google will notice. A fast website provides a better user experience and can lead to a higher ranking. Large image files are often the main reason for a slow website. Use an image compression tool to reduce their size without sacrificing quality. Your website’s hosting service can affect its speed. Ensure you’re with a reliable provider.
Make it Mobile-Friendly: A fast website on a desktop might be slow on a mobile device. Google now prioritizes mobile-first indexing, so your site must perform well on smartphones and tablets.
5. Write Compelling Meta Titles and Descriptions
The meta title and description are the snippets of text that appear on the Google search results page. They are your first opportunity to get a click.
Keep it Concise: Your title should be around 60 characters and your description around 160 characters. Any longer and Google will cut them off.
Use Keywords: Include your main keyword in both the title and description, as it makes your result more relevant to the search query.
Write an “Ad”: Think of these as a mini-advertisement for your page. Write a clear, engaging sentence that tells the user exactly what to expect when they click and why they should choose you.
By focusing on these five simple tips, you can lay a strong foundation for your online presence and start attracting more of the right customers to your business.
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Good read Cal, keep it up